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Your Startup Storefront | Events, Wins, Resources & Launches
๐ Boosting your startup odds! Founder events, news and wins

โโญ๏ธ Who are we? the founder community in NYC. Donโt build a startup alone.
Quick Links:
๐ Attend an event | ๐ก Join the community | โฐ Book 1:1 mentorship ๐๏ธ Newsletter feature request | ๐ฐ Sponsor an issue | ๐โโ๏ธ Volunteer
Well hello there!
After a rainy Monday, the energy in NYC today is ๐ฅ.
Excitement is already mounting for Tech Week, Climate week has kicked off, and people are building some great things!
Do you know what the most common weakness that VCโs see in founders is? Storytelling, head to the bottom for 10 resources to improve yours - and hint you need to. VCโs say it is the most common weakness that founders have! So no excuses - have a read and get putting these tips into practice. Even NYU are running a course to help!
๐ฐ Are you a Sales or Marketing professional who loves helping startup founders?
#GrowthFest is October 19th, and weโre looking for experts to help our founders boost sales and brand awareness. If that is you. Get in touch.๐
Until next time,
Tori Hanson
Founder of The Knowledge Shop and advocate for in-person community.
๐ฌ Coming up in this issueโฆ๐ฌ
๐ธ Coffee Huddle re-cap
๐ฌ Community discussions
๐ Upcoming TKS Events
๐ Launches
๐ ๏ธ๏ธ Resources
๐ฝ Our selects of the best NYC events
๐ฃ๏ธ Storytelling 10 top tips
โฐ Coming up fastโฆ

RSVP - 24 hours and countingโฆ.
๐ธ Coffee Huddle ๐ธ

Small and mighty ๐ช๐
We had 100 people request to join....
- But these are intimate affairs, where we keep the group deliberately small so that everyone can he heard, share whatโs on their mind and make meaningful connections. That private WhatsApp from Friday is still going strong - so i think we can take that as a win ๐
Shoutout to the folks there: Josh & Stand4Socks (Charity socks), Abhi & Whimsy (Gen AI Kids storybooks), Ax & 3rd-Brain (household productivity), Jenny Jiang & Generative AI, Deepanshu & Renzo, Jacqui & BrightArc (Data & Econ), Liz & Why Get Wasted (Plastic free events), Jake & Climastry (Decarbonisation payments), Sean & Innovent Agency (Brand & Photos), Dave & The Big Sky (Linkedin 2.0), Tori & Meet in 10 (IRL Networking thatโs ๐ช, not ๐ฆ)
- Sadly a few folks did no-show, so they got an automatic 6-month ban, but I guess some people just donโt know what they are missing ๐คทโโ๏ธ
Thanks again to Nomadworks for hosting - at their swanky new Time Square location - Iโm a sucker for standing desks, and loose-leaf tea ๐ซ
๐ฌ Community discussions ๐ฌ
Tool recommendations to record long form demos of mobile apps? Basically, walking the audience through functionalities within a app.
Accelerator programsโฆ Founders Institute, Antler, Visible Hands and their various terms. Let us know if you have experience with any programs or thoughts on them!
Hunting for Google Cloud Creditsโฆ if you know where they are hiding, reach out
Word on the streetโฆ
"Dear founders, if you want to partner with a firm that's aligned with your incentives, partner with a firm that doesn't have a lot of money." -@fredwilson#nycsummit
โ nihal (@nihalmehta)
8:58 PM โข Sep 13, 2023
Slack / WhatsApp fan? Join here
๐ TKS Events ๐

Sept 19th
๐ฐ Unofficial Antler Alum AMA (online) 4pm. Great if you are thinking about applying / enrolling in their accelerator. Hear firsthand experiences, and ask questions from two founders who did their NYC programme. Sign up (but be quick) RSVP
Sept 20th
๐ฐ Fundraising / Storytelling Coworking Day. Hear from the founders of Power to Pitch - Kat Weaver & Katie Dunn. A few lucky attendees can book office hours with them too RSVP
Sept 20th
๐ฐ ๐น Founders & Funding Happy Hour 5pm. Join the Coworking after party. The Power to Pitch folks witll still be there, and you can meet even more amazing founders Apply to Attend
Sept 22nd
๐ฌ๐ง โโ๏ธ Brits are Building - grab a cuppa tea, and compare startup notes. Exclusively for founders born or raised in the UK Apply to Attend
Oct 16th

๐คฆโโ๏ธ #FAILFEST. Share highs & lows & then use these learnings to propel you ti win. Complete with leadership coaching 1:1โs RSVP
Oct 19th
๐ #GROWTHFEST. Sales and marketing coworking day. Founder Coworking day focussed on all things revenue generation and profitability. RSVP
SAVE THE DATE: Nov 15th
๐ #BROOKLYN BABY. Our first Coworking day in the borough. May do a sneaky holiday / gifting themed event. Founder of a CPG brand? Reach out.

Photo by Mitchell Trotter on Unsplash
๐ Launches ๐
Congratulations go toโฆ
Tach Ignite is a tech-driven startup accelerator, investing $100k per startup to develop their technical product, provide a fractional CTO and business advisory. Founder - Daniele Dellavalle | ![]() |
Whimsy makes reading fun for kids and parents using hyper-personalized, choose-your-own-adventure stories made with AI. Founder - Abhi Pillai | ![]() |
LEVEL PR for launching their new online PR Toolkit for Tech Startups. Perfect if you canโt afford traditional PR. 10% off with code PRSCHOOL10 Founders - Scott Rosenblum | ![]() |
๐ ๏ธ Resources ๐ ๏ธ
๐ฐ Fundraising & Business Resources
๐ธ The Brex list of VC funds - incโ when they were announced, so you don't go wasting your time! View it here
โ๐ฅ๏ธ 3k+ Chat GPT Prompts - cheat sheets, use-cases and what NOT to do. For all your operational and efficiency pleasure.

๐ฝ NYC-wide Events ๐ฝ
Tues 19th Sept
๐TKS๐ ๐ฐ Unofficial Antler Alum AMA (online), 4pm. Great if you are thinking about applying / enrolling in their accelerator. Hear firsthand experiences, and ask questions from two founders who did their NYC programme. Sign up (but be quick) RSVP
Wed 20th Sept
๐TKS๐
๐ฐ Fundraising / Storytelling Coworking Day 9.30am. Hear from the founders of Power to Pitch - Kat Weaver & Katie Dunn. A few lucky attendees can book office hours with them too RSVP
๐TKS๐ ๐ฐ ๐น Founders & Funding Happy Hour, 5pm. Join the Coworking after party. The Power to Pitch folks witll still be there, and you can meet even more amazing founders Apply to Attend
๐ Fundraising When You Donโt Fit The Traditional Mold, 6pm. Most fundraising advice is generic BS and Catch-22 i.e. how do create FOMO when you donโt have any interest to begin with? Lead pre-seed/seed stage Immigrant / first gen investors share what it takes for them to write a check. RSVP
Thurs 21st Sept
๐ฐ๐ท Korean Startup Showcase, 5pm . Get ready for an epic Korean Startup Showcase in New York, where innovative minds collide RSVP

๐ Foreign Policy, Climate and Feminism, 7pm. A conversation about our chances to improve global climate policy and creating a more caring international order. RSVP
Fri 22nd Sept
๐TKS๐ ๐ฌ๐ง The Brits are Building, 9am . Grab a cuppa tea (or coffee if you must), with fellow founders from across the pond, exclusively for founders born or raised in the UK. RSVP
๐ฅ Female Founder Talks: How do you build for better health? โ5pm. Are you a female founder or investor passionate about overall health & wellness? Are you focused on building a scalable business and raising outside investment? Yes? This event is for you! RSVP

Female Founder Talks: How do you build for better health?
Tues 26th Sept
๐บ Standing out to investors in 2023 & beyond (online), 3pm. Hosted by Visible Hands and Antler Accelerator. RSVP
Thurs 28th Sept
9am Tech Female Founder Fireside Mixer. Make new connections, exchange ideas, and gain valuable insights from Susannah Shipton, Partner at AlleyCorp, during an intimate fireside chat. RSVP

๐ #StrivetoThrive (online), 12pm. Hosted by Black Places Equal Safe Spaces. Learn practical strategies and resources to help you discover the power of cultivating economic empowerment and wellbeing in Black communities, to help you excel in all areas of life. RSVP
Tues 3rd Oct
๐ Born Global Community, 6pm - NYC Inaugural Meet & Greet. Join a select group of diverse entrepreneurs, investors, and industry leaders sharing a deep commitment to supporting immigrant-led startups in NYC RSVP
Mon-Sun 16th-22nd Oct
๐ฟ Tech Week, early to late. Weโll do a full round up of what we think are the best to look our for in the next issue. View full list
Mon 16th Oct
๐TKS๐ ๐คฆโโ๏ธ #FAILFEST. Share highs & lows & then use these learnings to propel you ti win. Complete with leadership coaching 1:1โs RSVP
Thurs 19th Oct
๐TKS๐ ๐ #GROWTHFEST. 9.30am. Sales and marketing coworking day. Founder Coworking day focussed on all things revenue generation and profitability. RSVP
๐โโ๏ธ Women in Tech, 6pm. Join a special networking happy hour, co-hosted by Expert Session and Elpha, and sponsored by NYC Tech Week. The free event is perfect for like-minded women to meet and foster connections. RSVP

๐ Boost your Storytelling - 10 Top Resources ๐
Why we tell stories - Amanda Gorman & Friends at the NYT
VCโs say โStorytelling is the most common founder weaknessโ Read me
Storytelling the Hollywood way - lights, camera, action
Pixarโs 22 rules to storytelling - if it worked for Toy Storyโฆ
Storytelling Brian Chesky style - and WHY IT WORKS
Brian Chesky gave the perfect 10 minute hero's journey story a few weeks ago at Config.
Founders and CEOs are always looking for great examples of storytelling, speaking, and leadership. This right here is as good as it gets.
Why did it work so well?
To start with it's 9โฆ twitter.com/i/web/status/1โฆ
โ Robbie Crabtree (@RobbieCrab)
1:02 PM โข Jul 17, 20235 Principles of Storytelling - a great bite-size guide.
For book fans - Stories that Stick
F*ck the Slides - Storytelling for Startups Podcast -
Back to school - Learn to Storytell at NYU
23 Rules of Storytelling - many many knowledge bombs here, from the team at NFX.
See you on Sept 20th.....
Coworking may have sold out by now, but still got happy hour spots

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